Articles Tagged

Leadership

7 Posts

Editor's Choice: Profound Books I Read in 2022

Roundup

Editor's Choice: Profound Books I Read in 2022

I believe I'm extremely fortunate, because every morning I spend at least half an hour reading books. Every morning, one chapter, and I start the day feeling blessed – because I have the time and space to do this, and because I can afford to own books. As you might imagine, I end up reading a lot of books this way. I don't keep track of it very well, but this year I must have finished at least 20, and abandoned

Article

Dec 30, 2022

Mehmet Aydın Baytaş

Decentralized Design Business: 6 Companies Building the New Paradigm

Roundup

Decentralized Design Business: 6 Companies Building the New Paradigm

To make a living as designers, we must do the "dirty work" of a service business: marketing, advertising, courting clients, devising proposals, contracts and accounting, chasing unpaid bills, keeping people happy even when we don't agree... So many famous designers – think Michael Bierut, Virgil Abloh, Dieter Rams, Jony Ive, Diane von Fürstenberg... – owe their success not to talent alone, but to mastering the business and social worlds around them. Designers who create fashion, cars, and arch

Article

Dec 2, 2022

Mehmet Aydın Baytaş,  Mohammed Yarroum

Irmak Nur Sunal Lutkin

Conversation

Irmak Nur Sunal Lutkin

Born in Turkey and educated in the UK, Irmak Nur Sunal Lutkin is currently based in London, serving as Director of Digital Design at Reuters. She looks after a design team that contributes across Reuters News products and services. Previously she has worked with Atlantic Records, Sony Music, Puma, Adidas, CNN International, The Wall Street Journal, and XOXO Magazine. She cultivated more than 10 years of experience and insights in the design industry across the worlds of branded content, editori

Article
Podcast
Video

Sep 5, 2022

Mehmet Aydın Baytaş

Carlos Calva and Timmy Ghiurau

Conversation

Carlos Calva and Timmy Ghiurau

Timmy Ghiurau is an innovation leader at Volvo Cars, and Carlos Calva is an AI and augmented reality entrepreneur. Both of them are experts in virtual reality, augmented reality, game engines, and other 3D interactive technologies, with experiences spanning design, engineering, and business. Timmy originates from the worlds music, fashion, and culture; while Carlos has been building projects for clients that include NASA and multiple branches of the US military. We had this conversation in fron

Article
Podcast
Video

Mar 23, 2022

Mehmet Aydın Baytaş

April Dunford

Conversation

April Dunford

April Dunford spent 25 years running marketing, product, and sales teams as a startup executive. Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow. I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin.

Article
Podcast
Video

Oct 1, 2021

Mehmet Aydın Baytaş

The Story of Design Thinking

Concept

The Story of Design Thinking

Design Thinking is a religion with two core beliefs: 1. Design can solve all problems. It doesn't matter what your problem is – sales, education, science, global pandemic... Design will give you a solution. 2. Design can be done by all people. Skills, training, experience, talent – none of it matters. You just have to believe in Design Thinking, and you can become a designer today. Of course, these are not true. But they are dangerously close to the truth of how

Article
Podcast
Video

May 15, 2021

Mehmet Aydın Baytaş

Strategy and Tactics in Design

Concept

Strategy and Tactics in Design

"Design" means one thing to a graphic designer, another thing to an engineer, and something else to a business consultant. Even within the design discipline, a Silicon Valley manager and a Danish joiner are unlikely to be imagining the same thing as they both talk about design. As a scholar of design I spent a lot of time learning and thinking about what we might call "mental models" for design that apply regardless of specialization. The academic literature gave me

Article
Podcast
Video

Mar 15, 2021

Mehmet Aydın Baytaş

Recommended

Human After All at ATÖLYE with Guest Speaker Timmy Ghiurau

IRL

Human After All at ATÖLYE with Guest Speaker Timmy Ghiurau

Human After All is a new event series hosted by ATÖLYE and Design Disciplin. The series explores the present state of the art as well as visions for the future around human-computer interaction, interaction design, and experience design with digital materials. Human After All brings an international cohort of experts and pioneers into ATÖLYE's IRL space in Istanbul, creating opportunities to engage and participate in meaningful dialogues. The first convening of Human After All  focuses on the

Jan 3, 2023

Mehmet Aydın Baytaş

Editor's Choice: Profound Books I Read in 2022

Roundup

Editor's Choice: Profound Books I Read in 2022

I believe I'm extremely fortunate, because every morning I spend at least half an hour reading books. Every morning, one chapter, and I start the day feeling blessed – because I have the time and space to do this, and because I can afford to own books. As you might imagine, I end up reading a lot of books this way. I don't keep track of it very well, but this year I must have finished at least 20, and abandoned

Article

Dec 30, 2022

Mehmet Aydın Baytaş