Articles Tagged

Marketing

8 Posts

Decentralized Design Business: 6 Companies Building the New Paradigm

Roundup

Decentralized Design Business: 6 Companies Building the New Paradigm

To make a living as designers, we must do the "dirty work" of a service business: marketing, advertising, courting clients, devising proposals, contracts and accounting, chasing unpaid bills, keeping people happy even when we don't agree... So many famous designers – think Michael Bierut, Virgil Abloh, Dieter Rams, Jony Ive, Diane von Fürstenberg... – owe their success not to talent alone, but to mastering the business and social worlds around them. Designers who create fashion, cars, and arch

Article

Dec 2, 2022

Mehmet Aydın Baytaş,  Mohammed Yarroum

Fonts, Ferrari, and Frameworks

Roundup

Fonts, Ferrari, and Frameworks

The Design Disciplin Community Discord Server is home to our #inspiration channel with a constant torrent of cool things – tools, resources, and ideas shared by our team and members from all over the internet. Here's our selection of 5 of the coolest things for designers from the #inspiration board, all shared within the last couple of weeks. Join our Community to access the entire #inspiration channel and share your discoveries with us. Ferrari's Ex-Design Director Reviews the New Purosangu

Article

Nov 25, 2022

Mehmet Aydın Baytaş

The UX Designer's Guide to NFTs

Concept

The UX Designer's Guide to NFTs

It seems that we have moved on from the massive hype around NFTs. We're ready to have a sober look at them from a UX design perspective. The NFT phenomenon reveals timeless and practical insights in culture, technology, and economics that we can leverage for all kinds of design work. Because of how they build on timeless human rituals, we believe that NFTs are here to stay, and ripe with fantastic opportunities for UX design. The "UX design perspective" means

Article

Nov 22, 2022

Mehmet Aydın Baytaş

Masterclass: Lazy's Landing Page and Brand

Masterclass

Masterclass: Lazy's Landing Page and Brand

Our first Masterclass takes a look at Lazy, a new note-taking software startup. We analyze the entire UX flow of meeting the product for the first time and signing up. Highlights * How Lazy implemented classic graphic design knowledge to create a compelling modern landing page design * The 8 Typographic Systems and how they are used in web design * Good design for competitive advantage: effective information delivery * How Lazy uses animations keep attention * Where and how to use (and

Video

Nov 13, 2022

Mehmet Aydın Baytaş

Carlos Calva and Timmy Ghiurau

Conversation

Carlos Calva and Timmy Ghiurau

Timmy Ghiurau is an innovation leader at Volvo Cars, and Carlos Calva is an AI and augmented reality entrepreneur. Both of them are experts in virtual reality, augmented reality, game engines, and other 3D interactive technologies, with experiences spanning design, engineering, and business. Timmy originates from the worlds music, fashion, and culture; while Carlos has been building projects for clients that include NASA and multiple branches of the US military. We had this conversation in fron

Article
Podcast
Video

Mar 23, 2022

Mehmet Aydın Baytaş

April Dunford

Conversation

April Dunford

April Dunford spent 25 years running marketing, product, and sales teams as a startup executive. Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow. I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin.

Article
Podcast
Video

Oct 1, 2021

Mehmet Aydın Baytaş

Martin Stellar

Conversation

Martin Stellar

Martin Stellar is a coach and consultant for ethical sales and business growth, as well as a former monk, tailor, and copywriter. Martin has lived an incredibly rich life, with many creative and introspective adventures. He draws on his experiences and years of study in psychology and business, to provide guidance for professionals and entrepreneurs. I met Martin earlier this year as I took up his offer on a coaching call, curious to see how his experience and framework would

Article
Podcast
Video

Jun 15, 2021

Mehmet Aydın Baytaş

The Story of Design Thinking

Concept

The Story of Design Thinking

Design Thinking is a religion with two core beliefs: 1. Design can solve all problems. It doesn't matter what your problem is – sales, education, science, global pandemic... Design will give you a solution. 2. Design can be done by all people. Skills, training, experience, talent – none of it matters. You just have to believe in Design Thinking, and you can become a designer today. Of course, these are not true. But they are dangerously close to the truth of how

Article
Podcast
Video

May 15, 2021

Mehmet Aydın Baytaş

Recommended

Human After All at ATÖLYE with Guest Speaker Timmy Ghiurau

IRL

Human After All at ATÖLYE with Guest Speaker Timmy Ghiurau

Human After All is a new event series hosted by ATÖLYE and Design Disciplin. The series explores the present state of the art as well as visions for the future around human-computer interaction, interaction design, and experience design with digital materials. Human After All brings an international cohort of experts and pioneers into ATÖLYE's IRL space in Istanbul, creating opportunities to engage and participate in meaningful dialogues. The first convening of Human After All  focuses on the

Jan 3, 2023

Mehmet Aydın Baytaş

Editor's Choice: Profound Books I Read in 2022

Roundup

Editor's Choice: Profound Books I Read in 2022

I believe I'm extremely fortunate, because every morning I spend at least half an hour reading books. Every morning, one chapter, and I start the day feeling blessed – because I have the time and space to do this, and because I can afford to own books. As you might imagine, I end up reading a lot of books this way. I don't keep track of it very well, but this year I must have finished at least 20, and abandoned

Article

Dec 30, 2022

Mehmet Aydın Baytaş