Lessons from Lazy's Landing Page and Brand

Lessons from Lazy's Landing Page and Brand

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Framer ProtoPie

Our first Masterclass takes a look at Lazy, a new note-taking software startup.

We analyze the entire UX flow of meeting the product for the first time and signing up.


  • How Lazy implemented classic graphic design knowledge to create a compelling modern landing page design
  • The 8 Typographic Systems and how they are used in web design
  • Good design for competitive advantage: effective information delivery
  • How Lazy uses animations keep attention
  • Where and how to use (and not use) scroll hijacking
  • How to deploy highly interactive web designs to the web
  • How Lazy distinguishes itself from competitors with unique brand identity design

Resources Used

Typographic Systems

by Kimberly Elam | Frameworks for Type Beyond the Grid | Graphic Design | Typography

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Mehmet Aydın Baytaş

Mehmet Aydın Baytaş


Mehmet is the founder, producer, and editor-in-chief at Design Disciplin. He has been designing and building since 2005, and spent 10 years in design and computer science research.