Lessons from Lazy's Landing Page and Brand

Lessons from Lazy's Landing Page and Brand

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Framer ProtoPie

Our first Masterclass takes a look at Lazy, a new note-taking software startup.

We analyze the entire UX flow of meeting the product for the first time and signing up.


  • How Lazy implemented classic graphic design knowledge to create a compelling modern landing page design
  • The 8 Typographic Systems and how they are used in web design
  • Good design for competitive advantage: effective information delivery
  • How Lazy uses animations keep attention
  • Where and how to use (and not use) scroll hijacking
  • How to deploy highly interactive web designs to the web
  • How Lazy distinguishes itself from competitors with unique brand identity design

Resources Used

Typographic Systems

by Kimberly Elam | Frameworks for Type Beyond the Grid | Graphic Design | Typography

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Mehmet Aydın Baytaş

Mehmet Aydın Baytaş


Mehmet is the founder of Design Disciplin. He has been designing and building since 2005, and spent 10 years as academic computer scientist and design researcher.