Patrik Hübner is a German interdisciplinary designer and creative technologist known for his work in generative design and creative coding. He operates at the intersection of design, art, and data, using algorithms and real-world inputs to create dynamic, evolving brand identities and experiences.
With over 15 years in the industry, he has worked with major global brands and agencies, blending storytelling with technology to push branding beyond static visuals.
His work has received multiple international awards, including D&AD and Red Dot, and is widely recognized for redefining how design systems can be adaptive, data-driven, and alive.
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From the conversation:
The Generative Mind: A new approach to creative thinking by Patrik Hübner
Design Unlimited by Patrik Hübner
The Creative Act: A Way of Being by Rick Rubin
How to Speak Machine by John Maeda
Siddhartha by Hermann Hesse
Learning Creative Coding by Stig Møller Hansen
Patrik on LinkedIn | Website | GitHub | Instagram | YouTube
