Patrik Hübner

Patrik Hübner is a German interdisciplinary designer and creative technologist known for his work in generative design and creative coding. He operates at the intersection of design, art, and data, using algorithms and real-world inputs to create dynamic, evolving brand identities and experiences.

With over 15 years in the industry, he has worked with major global brands and agencies, blending storytelling with technology to push branding beyond static visuals.

His work has received multiple international awards, including D&AD and Red Dot, and is widely recognized for redefining how design systems can be adaptive, data-driven, and alive.

From the conversation:

Books

• Design Unlimited by Patrik Hübner and Larissa Lenze

• How to Speak Machine by John Maeda

• Siddhartha by Hermann Hesse

• The Creative Act: A Way of Being by Rick Rubin

• The Generative Mind: A New Approach to Creative Thinking by Patrik Hübner

Learning resources

• Data-Design Dictionary

• Field Guide

• Learning Creative Coding

Tools and libraries

• glslify

• Node.js

• p5.js

• Processing

• TensorFlow

• Three.js

• Vue.js

• Vuex

Art and artists

• Imaginary Landscape No. 4 by John Cage

• My Boyfriend Came Back from the War by Olia Lialina

• Recharge by Dries Depoorter

• The Flemish Scrollers by Dries Depoorter

• Yehwan Song

Podcasts

• Daron Malakian: On Metal, Part 1 — Tetragrammaton

• Daron Malakian: On Metal, Part 2 — Tetragrammaton

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youtube.com/@patrikhuebner | patrik-huebner.com | github.com/patrikHuebner | instagram.com/patrikhuebner