Design Disciplin

Irmak Nur Sunal Lutkin

The Journey from Design Intern to Design Director

by Mehmet Aydın Baytaş | |

Born in Turkey and educated in the UK, Irmak Nur Sunal Lutkin is currently based in London, serving as Director of Digital Design at Reuters. She looks after a design team that contributes across Reuters News products and services.

Previously she has worked with Atlantic Records, Sony Music, Puma, Adidas, CNN International, The Wall Street Journal, and XOXO Magazine. She cultivated more than 10 years of experience and insights in the design industry across the worlds of branded content, editorial publishing, news, and high-end digital, UX, UI, and print design.

Our conversation was originally scheduled as a guest lecture for my class on web design, app design, and usability, and recorded together with a live audience.

Specifically, Irmak and I spoke about her journey – from struggling to find internships to being a design director at one of the largest media companies in the world. We spoke about how her work has evolved at a hands-on level, as she progressed from junior to director level, with the methodologies and know-how that she’s been deploying. For the benefit of our student audience, we talked about how to get hired as a designer, as well as her approach to hiring and team-buildling.

This has been a rare and insightful look inside the head of a senior design leader, bringing value to all of us navigating design careers.

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Design Disciplin publishes original productions in the form of a podcast, videos, and articles to illuminate paths for creativity and innovation. We present academic-grade concepts covering ideas, methods, case studies, and more, based on advanced technical and theoretical research. We host conversations with creatives, scholars, and leaders who have scaled pinnacles of creative achievement and lived to tell the tale.

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